A FIRST PAGE / GRAPHIC DETAIL / IRON ROAD COLLABORATION

A 
FIRST PAGE
GRAPHIC DETAIL
IRON ROAD 
COLLABORATION

Do you dislike the whole idea of marketing because it is a cost centre? One that sucks up cash with no guarantee of a return?

Do you think that it’s over-complicated and stacked with ‘hocus pocus’ jargon—nothing is clear, nothing is certain?

Have you tried Google AdWords, SEO (Search Engine Optimisation) and social media campaigns where you’ve spent thousands of dollars but received little (or nothing) in return?

The reason your marketing doesn’t work so well, is because you don’t have the right foundation in place. By this we mean a simple, clearly defined process that attracts, engages, and converts more business (both B2B and B2C). Search engine marketing e.g. ?, is more effective if you have a finely tuned conversion process in place.

Your marketing will continue to cost you money with little return unless you invest more in the conversion process. Do that, and you’ll also be able to reduce your outreach costs and enjoy better returns.

1.

Websites that convert: Don’t follow the traditional model which characterises most websites. Instead create a website that is structured like a sales funnel and that makes it easy for customers to engage and buy. By ‘buy’ we mean anything from making contact and requesting a consultation to downloading a lead magnet or purchasing a product.

2.

Professional copywriting: Copywriting is salesmanship in text. It engages, nurtures, and converts visitors into customers, relying not just on words but the process and structure of the words to motivate buyer action.

3.

Search engine optimisation: SEO uses techniques and best practices that align with search engine algorithms and user intent, such as targeting relevant keywords, creating high-quality content, optimising website structure and design, and building superior backlinks.

4.

Search Engine Marketing: SEM promotes a website by increasing its visibility and relevance through paid advertising but for best results, it needs a good foundation structured to sell.

Here at Co-Lab, a joint venture between First Page New Zealand (SEO and SEM), Graphic Detail (Website Design and Development) and Iron Road Communications (Copywriting and Content Creation), we believe in simple marketing that doesn’t cost the earth and returns you a result by getting the foundations right.

Imagine a seamless flow of potential customers to your website. There, they are met by a compelling value proposition that impels them to make contact, engage and buy—and, if they are not yet ready—engage by leaving their details for future contact.

Imagine one-off cost to build your pipeline, and a reasonable monthly budget to generate professionally qualified, ready to buy customers. It’s almost set and forget and remarkably simple, and exponentially effective.

Once you have completed this form you will receive an email to verify your email address, as well as access to your free guide.

P.S. One of our team will be in touch shortly for a no obligations chat to see if and how we can help.

A FIRST PAGE / GRAPHIC DETAIL / IRON ROAD COLLABORATION

A 
FIRST PAGE
GRAPHIC DETAIL
IRON ROAD
COLLABORATION